Monday 9 January 2012

Rio Rentals Surge This Month

Consider Rio de Janiero for a minute. One would think that recent international economic problems together with internal Brazilian ones (such as the floods in the South East) would tend to depress real estate holiday movement.  This might seem especially true when one takes into account the already huge living costs associated with any of the nicer parts of the city.


However, because of the strong continuing interest (and inevitable competition for temporary housing) in coming to Rio, particularly for the holiday season running up to Carnival, it’s still the case that anyone with a decent apartment to rent out can find themselves 'laughing all the way to the Bank' !

For the country as a whole, Flavio Dino, president of Embratur confirms Brazil’s growing popularity with international visitors. He reminded listeners that the country hosted visits last year from nearly five and a half million tourists from overseas, generating US$6.4 Billion in extra foreign exchange.

This too has an impact on popular destinations such as Rio, where, to put it bluntly, foreign visitors and their money are directly competing with Brazilians from elsewhere in the country for ‘goodies’ such as nice accommodation for the holiday season.

All this has some interesting implications for investment opportunities in Brazil, in particular those relating to property, whether temporary or not. Remember, it’s not just the more popular areas of Rio such as Copacabana or Ipanema and it’s not just in ‘high season’ either.

Other districts (and indeed cities) and other times of the year can also provide very lucrative returns from this area of Brazil investment.

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