More Funds for Minha Casa Minha Vida in 2014

President Dilma Rousseff’s government is increasing funding for the landmark Minha Casa Minha Vida (My House My Life) program by R$1 billion in 2014. The move, which will funnel R$15.77 billion into the government-sponsored housing credit initiative, according to O Globo, is an attempt to shore up support for Rousseff in an election year.

The report indicates that, at a time when support for Bolsa Família (Family Scholarship) is high among other candidates, the Workers’ Party (PT) president can no longer rely on the ten-year-old conditional cash transfer program to generate excitement and electoral support as she seeks reelection this November. Bolsa Família, enacted by Rousseff’s predecessor, Luiz Inácio Lula da Silva, in 2003, is largely credited for lifting millions of Brazilians out of extreme poverty in the last decade.
Its supporters point to Bolsa Família’s fame as one of the most effective poverty-reduction programs in the world. To its harshest critics, it is a vote-buying scheme that creates clientelism. Ensuring that Bolsa Família is maintained is said to have been key to securing the victory of Workers’ Party candidates in the last two presidential elections.

President Rousseff’s opposition is now labeling her effort to increase Minha Casa Minha Vida funds as opportunism.

“There’s a great electoral opportunism in making a one R$1 billion reinforcement in the program in an election year. The government uses the weaknesses of the poorest population to perpetuate itself in power. But that bill will be paid by society one day, because they are creating a huge bubble, the degree of bankruptcy is very high,” warned Senator Cássio Cunha Lima from Brazil’s Social Democracy Party (PSDB).

Yet in November 2013, PSDB’s presidential candidate, Aécio Neves, introduced a bill in the Senate that would guarantee Bolsa Família would not be repealed by other governments.

Rousseff’s government is hoping 3.5 million homes will be finished between 2015 and 2018, an increase from the 2.7 million houses completed during phase two of Minha Casa Minha Vida that draws to a close this year. Rousseff had initially proposed three million homes for the third phase of the program.

“Those who are against extending the resources of Minha Casa Minha Vida for 2014 are the same who voted against the creation of the program back then,” PT leader José Guimarães told O Globo. The public housing program was enacted by Lula in 2009. Over one million homes have been completed and delivered since its start. As Bolsa Família, Minha Casa Minha Vida is popular among low income Brazilians and enjoys wide support from the larger population.

The program provides financing so that those households making under three times the minimum wage can buy their first home with low interest loans. It is meant to influence the housing market so that it offers an adequate supply of affordable houses to low-income prospective homeowners.
O Globo reported that Rousseff has asked her ministers to address the flaws that the program’s opponents might rail against during her reelection campaign this year. Minha Casa Minha Vida has been marked by fraud scandals and by accusations of delivering inadequate, poor quality homes. The government is hoping to quickly finish the second phase’s technical studies so that it can use the project’s successes in its campaign.

EcoHouse Group currently have a number of minha casa minha vida developments underway throughout Brazil and are able offer safe, secure and ethical Brazilian Property Investment direct.

EcoHouse Brazil CEO Anthony Armstrong Emery Showing up the Locals

EcoHouse is one of the few British firms making it big in Brazil. But the social housing developer has not exactly been welcomed with open arms. Emily Wright travelled to Natal to meet chief executive Anthony Armstrong Emery.

I have a reputation here in Brazil for being aggressive," says British developer Anthony Armstrong Emery. He pauses - a little for dramatic effect but mainly to light a fresh cigarette -  and leans back in his leather chair before adding: "It’s usually true. But then this is an extremely hostile environment. I have plenty of enemies."

Meet the self-confessed "big-headed, phenomenally successful" chief executive of EcoHouse Group - the £65m social housing developer set up in 2009 that, as of December last year, became the biggest company in north-eastern Brazil. It is one of the few examples of a British property firm making it big on Brazilian soil. And it has not come without some fallout. Indeed, on journeys between construction sites in Natal - the backwater beach city on Brazil’s north coast and home to EcoHouse HQ - it becomes clear just how seriously Richmond-born Armstrong Emery takes the threat of those aforementioned enemies. The chauffeurs in his reinforced, bulletproof 4x4s are all ex- BOPE officers - a special forces unit of the military police of Rio de Janeiro state, trained in urban warfare - and he travels in the middle of a three-car convoy.

When asked whether such high security is necessary in a seemingly quiet seaside region, he is quick to explain: "Three years ago I rolled into a town once run by four or five powerful local families and became one of the most influential people here. I have killed off business for a lot of local people who were doing poor-quality social housing units by pushing up land prices with my product. And because we are not being funded by Brazilian banks, our source is not controlled by anyone here, so no one can do anything to curb our growth. The security is necessary." Over the course of two days in Natal, Armstrong Emery, 44, explains how he plans to help plug Brazil’s 8m homes deficit by building 40,000 social housing units over the next five years. He also reveals how, so far, he has been able to guarantee his investors a 20% return on their investment within 12 months and insists that not even the most vicious of opponents will get in the way of his ambitious expansion plans.

Offering the option

EcoHouse has over 1,000 staff working across offices in London, Singapore, Dubai, São Paulo and Toronto. Armstrong Emery set up the HQ in Natal in 2009 to focus on Brazil in particular over the next four years in response to the unprecedented investment taking place in the country and to piggy-back on the Brazilian government’s $1tn Minha Casa, Minha Vida (My House, My Life) programme, which aims to deliver 3m new homes to low-income families by 2014.

And Armstrong Emery claims that his investment model and large-scale development has given him the edge to provide a premium product. "People in Brazil were accepting what was given to them because there were no options," he says. "Now I am offering that option." EcoHouse’s fifth social housing scheme has now started on site in Natal as the group plans to build 8,000 social housing units this year, followed by 10,000 in 2014. At £23,000 a unit, sales are expected to bring in revenues of £184m this year, £230m in 2014 and £920m over the next five years.

The units are funded by international investors - mainly from the UK and Singapore - which Armstrong Emery bills as the ultimate opportunity for overseas firms to get in on the Brazilian market while the iron is hot ahead of the World Cup and Olympics. Up until earlier this year, EcoHouse has delivered investors 20% ROI within 12 months. That has now been reduced to 10-17%. "It’s three years on, I have a 1,500-strong client base and I don’t feel I have to dangle the 20% incentive anymore," he says. But it is still an attractive offer when twinned with the security. The company uses a secure investment structure which has been risk-assessed by CAIXA banks, registered with the Brazilian government, and is protected by UK legislation as all investment is placed in an escrow account with Lloyd’s of London. The return uplift comes from every investor putting in £23,600 per unit to fund construction, which is then sold for £31,700 as part of the government-backed scheme - well in line with local prices. Some £27,000 goes back to the investor and the rest stays with EcoHouse. "We sold out one entire scheme with sales worth £5.8m over one weekend last year," says Armstrong Emery. "This is partly because I am able to use quantities of scale to provide a very middle class product for the same price as other, lower-grade units. I am upping the game and eating into everyone else’s margin. "I put in granite work surfaces, porcelain tiling, barbecues and gardens. We are the first social housing developer offering centralised sewage works, for God’s sake. I can do this because we are developing with private funds rather than banks, so we can build quickly, more efficiently and - because I have the money invested in full upfront - I am in a strong position to negotiate with the factories. I don’t want 1,000 of their bricks. I want all of their bricks. As a result I am hitting 30, 40, even 50% reductions on my materials."

Friends in the right places

And despite earlier conversations, life and work in Brazil is not all about battling enemies. Armstrong Emery has friends on hand too. He just makes sure they are the right ones. "Brazil is a third-world country and it is all about who you know," he shrugs, lighting another cigarette. "You need to know the town planners, the local architects. How good a friend you are with these people will determine how quickly you can get things done. You imagine a planner with 5,000 building applications on their desk. I make sure mine go to the top. I don’t pay anyone. It’s all legitimate. But I make sure I know people or that I am working with people who do. We have projects outside Natal in Brasilia, São Paulo, Rio, and for those we need builders. I pick one of the top three construction firms in the area and I make sure they know the right people. This is why it is so important to use local firms."

Expansion plans

Last month Armstrong Emery opened an office in his birthplace of Richmond and says that London will become the hub for all future European deals and Singapore will be the Asia Pacific equivalent. "EcoHouse was initially set up to raise funds for investment in Brazil," he says. "But we are doing more commercial work now across Brazil - we are hoping to deliver 500 office units in São Paulo over the next two years to generate £35m - and the rest of the world. "I am keeping an eye on Europe - any deals there will be done through London. Spain and Portugal, for example, are struggling at the moment. But there might well be some great opportunities on the horizon to pick up real estate at low prices - especially from bank repossessions." Capitalising on the weak, he says, is the British way. "We take advantage of those in weak positions. It is what we have been doing throughout British history. We may have done it in a velvet glove but we did it all the same. I don’t mind admitting this is how I sometimes do business. I can be pretty hostile when it comes to deals and aggressive when it comes to politics. I am on the front page of most local newspapers here every day and I have cut very close to the bone. But I will absolutely carry on what I am doing." On balance, the reinforced, bulletproof 4x4s were probably a wise investment.

Boa Vista lends to the success of the Minha Casa Minha Vida Social Housing Programme

The success of the Minha Casa Minha Vida Social Housing programme has been amazing, and since it's official launch back in the spring of 2009 the programme has gone from strength to strength and is well on track to hit it's 5 million home projection by early 2014. Minha Casa Minha Vida is now rolling out throughout Brazil and the latest city to benefit from the programme is Boa Vista

Boa Vista (Fine View) is a Brazilian city of about a quarter of a million people. It's the capital of the state of Roraima and is located in the far north of the country at 2.8 degrees N Latitude and 60.7 degrees W Longitude. It's only about 130 miles from the border with Venezuela, not far at all in terms of Brazil's huge size. Boa Vista also has the distinction of being the only state capital situated north of the Equator. It is situated a vast 6,000 Km from both Rio de Janeiro and Sao Paolo and 4,300 Km from Brasilia, the national capital, thus emphasising again the enormous scale of this, the sixth largest country in the world.

Most of the two-way trade involving Boa Vista is with Manaus, the large, Amazon-based capital of the state of Amazonas. Commerce also exists between Boa Vista and the town of Lethem in Guyana, also with Santa Elena in Venezuela. Apart from these three (and some smaller regional towns) that's really the only scope for road communications. Everywhere else in Brazil has to be reached by air. Boa Vista is unusual in that its layout was actually planned originally. It's been set-out radially, in a series of concentric rings, rather than grew up organically like so many other cities. The architect Darsi Derenusson drew up the city's plans, based on those of Paris and Boa Vista was formally founded in the year 1890 as 'Boa Vista do Rio Branco', referring to the river on which the city stands. In the late eighteenth and early nineteenth centuries the Dutch, Spanish and British empires had their eye on the area later to become Boa Vista and Roraima, but since then the region has been firmly Portuguese. The wider state of Roraima only has fifteen municipalities in its entire area. The capital, Boa Vista has more than fifty percent of a total population of 470,000.. According to FUNAI, the federal agency, more than thirty thousand of these are indigenous people ('Indians') of the Amazon River and area. The state is the most northern and also the least populated in the whole of Brazil, having only become a fully-fledged state in the year 1988. Previously it had been a federal territory since the middle of the twentieth century.

Nowadays the state has an economy worth about 3.6 Billion Reais per year. This is overwhelmingly based on the service sector with industry and agriculture scarcely exceeding ten per cent between them. On average the GDP per person of the city and surrounding areas is only around nine thousand Reais per capita.The climate of the area is generally described as tropical savannah and it is of course heavily influenced by the mighty Amazon which dominates the ecology of northern Brazil. This means that the general weather patterns are hot and rainy from May to August then very warm and dry from September to April. Average temperatures vary remarkably little between the two and indeed across the whole twelve months of the year.

Minha Casa Minha Vida hasn't just been a useful tool for reducing the housing deficit in the country, the programme has been instrumental in the runaway success of the booming Brazilian economy thanks to the foreign investment that the programme has bought thanks to international property developers such as the award winning EcoHouse Group who choose to build Minha Casa Minha Vida homes with investors funds rather than finance from the banks, this has seen the company build 1000's more Minha Casa Minha Vida homes than other developer involved in the programme.

EcoHouse Group Looking Forward to a Very Successful Year

So far, 2013 is proving to be a landmark year for EcoHouse Group and there's still three quarters of it to go! To begin with, a crucially important general achievement was the Company being awarded the ISO 9001 quality management certification. The prominence of this world-class accreditation can't be exaggerated. It is, after all the globe's most widely recognised and respected certification of company performance, demonstrating stellar levels of efficiency, quality of service and investor satisfaction.

EcoHouse CEO Anthony Armstrong Emery commented;" ISO 9001 is the most widely recognised quality management standard in the world. It demonstrates our commitment in meeting the needs of investors, property purchasers and agents and enables us to continue to achieve consistent excellence in performance and service". Throughout the world well over one million organisations are independently certified for the award. This makes ISO 9001 one of the most widely regarded benchmarks for commerce and industry, helping holders to attract and retain business at much higher levels. EcoHouse is an international operation. Most of its 'end-product' is of course in Brazil but increasingly, administration and investment centres elsewhere are growing in importance. They are strategically located and developing in Canada, Britain, the Gulf and, increasingly, Singapore. For example, SMART Expo, Asia's longest-established Property development showcase held their thirtieth continental exhibition at the Sands Centre in Singapore recently. The two day event was addressed by EcoHouse's North American Chief, Deen Bissessar who massively impressed the assembly with the company's investment products. He explained in detail the benefits of planning ahead when investing in property and outlined the excellent opportunities with Brazil social housing. Mr. Bissessar concluded by remarking "The EcoHouse social housing product is currently so in demand that most of our units are pre-sold to end Brazilian buyers before we even allocate an investor to finance the construction of their unit". Also in the south-east Asian metropolis, EcoHouse held three separate presentations in Singapore at the beginning of February. These were mainly for existing EcoHouse investors and more that 550 of them attended the meetings at the Company's prestigious new headquarters on Temasek Boulevard.

The presentations were introduced by Andrew Batt, International Editor of the celebrated Singapore 'Property Guru' website. EcoHouse senior executives were also present to explain about the Company's recent exciting new developments in Brazil. A great start to the Chinese New Year! The following month, on 2nd March Ecohouse founder and CEO Anthony Armstrong Emery addressed 400 people at the ST Property Forum in Singapore. EcoHouse was the main sponsor for the event. Mr. Emery spoke to the gathering about Property Investment Strategy for the 'Year of the Snake' .He was also accompanied by his International Commercial Director, Jason Purvor. Another exciting innovation for EcoHouse clients only applies at present to Singapore investors but may well be expanded later to include others. It's that investors who leave their money with EcoHouse for three years (rather than just one) can now get paid back up to eleven months early;.

It's a win-win situation! The extra investment helps EcoHouse further accelerate planned construction of 40,000 homes over the next five years and is also ideal for investors who are able to leave their capital outlay with us a little longer than the standard one-year.In return, three-year investors will receive their 20% return now, as well as receiving 20% a year for the next three years.

Triple Victory for EcoHouse at the OPP Awards

Wednesday was a very special night for the international property industry. More than three hundred representatives from companies operating around the globe gathered in London at the prestigious 'The Brewer' of EC1 for a gala evening.

The event was held under the auspices of OPP (Overseas Propert Professionals) and was to celebrate and reward the best and brightest stars in the overseas property world over the past year. A sort of cross between the Oscars and the Olympics for the profession !

We're very pleased and proud to announce that the panel of independent judges awarded EcoHouse not just one or two but three major awards. These were for 'Best Affordable Development', Best Estate Agency-Middle East and Best Developer-South America.

EcoHouse CEO Anthony Armstrong-Emery expressed his delight at the achievements. He made a point of publicly thanking all his staff who he gratefully acknowledged has all contributed to this great outcome for the company

EcoHouse Receive OPP Award for Excellence

OPP Award for Excellence

Arco Iris Residencial, has won the silver award at this years OPP Awards for Excellence, held at the Excel London. The award was presented to the team at the Overseas Property Investor show

Brazil is booming.  With a strong economy and stable financial and political system, Brazil has, for excellent reasons, attracted the attention of international investors.Now, utilising our unique U.K. lawyer monitored Escrow payment structure, you are able to invest securely in the knowledge that your funds are protected and secured in a jurisdiction familiar to you.  Added to the government backed exit strategy (25,000 pre-approved end users in Natal alone) we have created the most effective and safe investment product available today.

EcoHouse Awards

EcoHouse Awarded New Europe Magazine Fast 50 Award

New Europe Magazine Fast 50 Award

The New Europe magazine has recently published a report, which recognizes the world's fastest growing 50 companies. EcoHouse Developments are proud to be name in the 2011/2012 list, and have been listed as 'Leaving a legacy, by developing properties' click here for more info

According to New Europe Magazine EcoHouse Developments have reached the very highest level of achievement in their field, and are a company who is driving their respective industry forward.

EcoHouse Awards